Agency: Droga 5 New York
Composers: Alex Cowan & Joshua Williamson
Publisher: Five Missions More
It was a fairly extraordinary music brief – to write a heart-warming song from the perspective of a shrimp who longs to, one day, be a mail-boy. What Alex and Josh pull off so well is resisting the song to fall into a complete parody – instead they came up with was a truly soulful and, yes, heartfelt track with a vocal performance brimming with character. The reception has been fantastic - to the point that the full version was released shortly after, and winning both Creative Circle and British Arrow awards.