Track: Reach Out (I'll Be There)
Agency: Mr President
Sweet and effective global social media campaign from Bodyshop celebrating mothers day - compiling a touching montage of images of mums rocking out to the sounds of the 60's. Question was, to what track? Clearly, a timeless anthem which would resonate with all mums with fond memories of that era. In the end our client went with 'Reach Out, I'll Be There', originally recorded by The Four Tops. On this occasion we suggested a modern re-record which perfectly suited the client's licensing needs.