God Only Knows
Brand: Volkswagen
Track: God Only Knows
Artist: Beach Boys
Agency: VCCP
Year: 2011
A perfect example of the kind of impact a brand can wield when using an iconic song with such universal resonance.
Orange in New York
Brand: Orange
Track: This Side Of The Blue
Artist: Joanna Newsom
Agency: Mother London
Year: 2004
This brought the quirky Californian singer, harpist and pianist to the attention of the UK mainstream.. and won an ANDY award for best use of existing music.
SMA meets Aphex Twin
Brand: SMA
Track: To Cure A Weakling Child Boy/Girl (Aphex Twin cover)
Artist: Adem
Agency: Publicis
Year: 2009
Just seeing Aphex Twin's name with this baby brand makes you blink twice. An absolutely gorgeous cover.
Diet Coke Just Wanna Make Love
Brand: Diet Coke
Track: I Just Wanna Make Love To You
Artist: Population feat. Jocelyn Brown
Agency: VCCP
Year: 2005
A pure classic.
Bardot meets Renault
Brand: Renault Laguna
Track: Moi Je Joue
Artist: Brigitte Bardot
Agency: Publicis
Year: 2003
A match made in heaven. The quintessentially French artist with a quintessentially French car. Infectious, fun and quirky in all the right ways.
Cow & Gate Supergroup
Brand: Cow & Gate
Track: Come On Eileen
Artist: Re-record
Agency: BETC
Year: 2012
Just plain adorable.
Lucozades’s Bathtime
Brand: Lucozade
Track: Bathtime In Clerkenwell
Artist: The Real Tuesday Weld
Agency: Ogilvy
Year: 2004
Fairly bonkers - which is why we love it.
DJ Shadow and O2
Brand: O2
Track: Blood On The Moterway
Artist: DJ Shadow
Agency: VCCP
Year: 2004
DJ Shadow changed the musical landscape for good with his innovative use of sampling and cutting edge electronica - it only made sense to team him up o2 for this poetic and thought provoking film.
Egg & Raymond Scott
Brand: Egg Credit Card
Track: tbc
Artist: Raymond Scott
Agency: Mother London
Year: 2007
We're massive Raymond Scott fans over here - the godfather of electronic based music and a true visionary. A brave and engaging music choice from the agency for their eccentric concept.
